Cookie Policy – 12 Jersey

12 Jersey Ltd Cookie Policy

To manage the cookies used by 12 Jersey, please visit our cookie management page.

Our website uses cookies, pixels, and other tracking technologies to distinguish you from other users of our website. This helps us and our partners (including, for example, advertising networks and providers of external services like web traffic analysis services) (“we”, “us”) to provide you with a good experience when you browse our website and also allows us to improve our site, including by measuring site usage, providing a personalised shopping experience, and delivering personalised advertising from us and our partners.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive. It allows us to recognise your computer upon entering our site, even if you are not logged into the site. When you visit our site, you can surf anonymously and access important information without revealing your identity by changing your browser settings. However, in order to provide better service, provide a personalised shopping experience and advertising that is relevant for you, we may use cookies to track your visit. If you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Pixels (also known as pixel tags or clear GIFs) are transparent graphic images placed on a website. We typically use pixels in combination with cookies to measure the actions of our website visitors. For example, we may use pixels to track how many of our users are visiting our website because they clicked on our advertisement on one of our partner’s websites (and whether such visit led to a purchase). This is to allow us to attribute such successful conversion to our advertising partners. We may also use pixels to create a custom audience together with our advertising partners, so we can provide targeted ads on their networks.

For ease of reference, we will call all tracking technologies ‘cookies’ going forward.

There are two main types of cookies:

Session Cookies: are temporary cookies that remain in the cookie file of your browser until you leave the site. They allow you to carry information across pages of our site and avoid having to re-enter information.
Persistent cookies: remain in the cookie file of your browser for much longer. They allow you to maintain a shopping basket, help us to recognise you as a unique visitor when you return to our website, and allow us to tailor content and provide personalized advertising to you.

We use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping basket or make use of e-billing services.
Analytical/Performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works.
Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences.
Personalised ads and content, ad and content measurement. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below.

You can also find more information on managing cookies, including how to remove them from your browser permanently at All About Cookies – Manage Cookies.

Strictly Necessary Cookies:

To manage the cookies used by 12 Jersey, please visit our cookie management page.

Cookie	Name	Purpose	Expiry
Akamai	akacd_pr_fanatics_split	Phased Release Split: This cookie enables us to migrate traffic from on-premise to cloud servers and identify the platform a user’s request should be sent.	1 year
Akamai	akacd_PR_iris_assets	Phased Release Iris Asset: This cookie enables us to identify the service location for user’s request.	1 year
Amazon Web Services	AWSALB	Amazon Web Services Application Load Balancer: This functionality cookie set by AWS enables the user’s requests continue to go to the same servers during a session.	1 week
Amazon Web Services	AWSALBCORS	Amazon Web Services Application Load Balancer: Functionally the same as AWSALB but necessary because of changes from Chrome 80 onward.	1 week
12 Jersey	_s	Site domain: This cookie identifies the site domain name. It’s used to trace any errors correlated with a given domain.	1 year
12 Jersey	ac	Admin Currency: This cookie holds the site’s admin currency and is the fallback if no preferred currency is selected.	1 year
12 Jersey	ak	Account Key: This cookie is a unique ID for each user’s account and is essential to look up a user’s profile and other information.	1 year
12 Jersey	cid	Coupon ID: This cookie holds the coupon code pulled from a query parameter. This has been used to auto-apply a coupon when a user goes to the cart page.	Session
12 Jersey	civ	Current Iris Version: This cookie identifies the code release build number. It’s used to trace any errors correlated with a given release.	1 year
12 Jersey	cqe	Current Qualified Experiments: This cookie identifies the experiments and experiment variations a user is in and allows us to run A/B experiments to improve our user experience.	1 year
12 Jersey	cqh	Track Exposed Experiment: This cookie holds and tracks which experiment the user was exposed to.	1 year
12 Jersey	csl	Continue Shopping Link: This cookie helps us return the user to the correct page when they click the Continue Shopping link on the Cart page.	1 year
12 Jersey	es	Enrolment Status: This cookie holds the enrolment status of the user account. It tracks the user’s loyalty status.	30 minutes
12 Jersey	fe	Forced Experiment: This cookie holds the value of the experiment which has been enforced. It helps in experiencing any particular experiment on the site.	1 year
12 Jersey	ist	Internal Session Tracker: This cookie tracks if the user’s session is still active.	30 minutes
12 Jersey	mc	Multi-Currency: This cookie defines whether the site has multi-currency enabled or not.	1 year
12 Jersey	mktck	Marketing Consent Cookies: This cookie holds whether the user has consented to the use of marketing cookies.	1 year
12 Jersey	priv	Privacy Preferences: This cookie holds information necessary for determining the user’s privacy preferences.	1 year
12 Jersey	pu	Popup: This cookie tells us whether our coupon popup has been shown to the user. If it has, we won’t show it again for that session.	24 hours
12 Jersey	s_loc	Site Locale: This cookie holds the site locale information. It is used to identify the associated languages available for a specific site.	1 year
12 Jersey	sa	Session Attribute: This strictly necessary cookie enables us to process a guest user checkout and maintains user session information.	30 minutes
12 Jersey	st	Site ID: This cookie holds the current site ID for the specific site.	1 year
12 Jersey	thku	Thank You Order Confirmation: This cookie holds the information necessary to display the Thank you page to the user.	2 minutes
12 Jersey	u_loc	User Locale: This cookie holds the user’s preferred locale information.	1 year
12 Jersey	uc	User Currency: This cookie holds the user’s preferred currency and is used to display the currency of products in an order.	1 year
12 Jersey	vid	Visitor Id: This cookie is a unique ID for each visitor and is essential to look up a user’s cart.	1 year
12 Jersey	vrc	Visitor Request Correlation ID: This cookie is a random identifier that changes for every request the user makes. It’s used to trace any errors with a given request.	1 year

Analytical/Performance Cookies:

Cookie	Name	Purpose	Expiry
Akamai	RT	Mpulse Session: This performance cookie enables us to track session performance information.	1 week
12 Jersey	eci	Event Correlation: This analytical cookie is a random identifier used to track unique events as the user navigates the site.	Forever
Google	__utma, __utmb, etc.	These cookies enable us to estimate our audience size and usage pattern.	Various
Hotjar	_hjid	This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser.	1 year
Monetate	Monetate_Data_XXX	This cookie enables us to estimate our audience size and usage pattern.	Session

Functionality Cookies:

Cookie	Name	Purpose	Expiry
Array	wsorn	Order Status: This analytical cookie enables view of user’s order status when returning to site after placement of order.	10 days
Doubleclick	IDE	This cookie is essential for our site to store information about your preferences, and so allow us to customise our site and to provide you with offers that are targeted at your individual interests.	400 days
12 Jersey	ei	Exit Intent Shown: This cookie holds whether or not an exit intent modal has been shown to the user.	2 years
12 Jersey	va	Visitor attributes: This cookie helps us personalize content for the user, greeting the user by name, and displaying the user’s region, currency, and cart info.	1 year
12 Jersey	wismo	Wismo: This cookie holds the user’s orders reference numbers which are used to track the order status.	15 days
ROKT	RoktRecogniser	This cookie allows us to store information about your preferences, allowing us to personalise our site and offer you targeted offers based on your personal interests.	365 days
Shoprunner	sr_token	ShopRunner Token: This functionality cookie maintains the user’s logged in presence with ShopRunner.	Session

Personalised Ads and Content; ad and content measurement:

Cookie	Name	Purpose	Expiry
Adobe	s_cc, s_fuid, etc.	Adobe Marketing: These targeting and analytics cookies enable user targeting to deliver more relevant ads.	Various
Criteo	Criteo	This enables retargeting and sponsored listings.	13 months
Google	_gads	Google Ads: This targeting cookie is used to measure Google ad interaction by the user.	1 year
Bing	_uetsid, MUID, etc.	Bing Marketing: These cookies enable us to estimate our audience size and usage pattern.	Various
Facebook	fr, _fbp	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.	90 days
12 Jersey	ct	Cookie Tracking: This cookie holds the first party cookie tracking.	30 days
Twitter	various	These pixels read Twitter cookies and allow us and Twitter to recognize when you come to our website and make a purchase after clicking on our advertisement on Twitter networks.	Various

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.